YouTube Advertising 101
YouTube is the largest video platform in the world, with users uploading more than 500 hours of content PER MINUTE! In this course, we'll dig into how ad buying works on YouTube, covering the available ad formats, key targeting options, associated metrics, and YouTube's future outlook in the ad ecosystem.
We start with a high level overview of the YouTube ecosystem, from its inception to its growth into the largest global video platform. We'll cover ad buying, ad formats, targeting and metrics, and where YouTube goes from here.
25 minutes of content
At 4 minutes per lesson (on average), you can immerse yourself into the world of YouTube advertising.
Digital Course Badge
Once you pass the final assessment, you'll be awarded a sharable U of Digital Badge!
A Fully Immersive Experience
Learning shouldn't be a chore. We make it fun and keep it fresh with our multi-medium approach. Our courses feature a mix of videos, infographics, interactivity, and knowledge checks.