Targeting and Data
In this course, we'll explore targeting techniques used in digital advertising to help advertisers narrow the focus of their digital campaigns and reduce waste.
We'll start with an overview of targeting techniques. We'll investigate how publishers use audience data to fuel their businesses, look into the world of pixels and cookies, and find out how user data is tracked in mobile app environments. Finally, we'll find out how advertisers marry offline and online data and explore data management platforms (DMPs).
43 minutes of content
At 6 minutes per lesson (on average), you can immerse yourself into the world of ad technologies.
Digital Course Badge
Once you pass the final assessment, you'll be awarded a sharable U of Digital Badge!
A Fully Immersive Experience
Learning shouldn't be a chore. We make it fun and keep it fresh with our multi-medium approach. Our courses feature a mix of videos, infographics, interactivity, and knowledge checks.