Programmatic for Sellers

Digiday and U of Digital are combining forces to bring you the cutting-edge essentials you’ll need to effectively sell programmatic inventory and automated campaigns in the year to come. In this four-week virtual course, we’ll give you the full rundown on the most in-demand channels and tactics. We’ll spotlight the latest approaches to technology in play and what goes into the strongest programmatic playbook for tomorrow.

What's included?

4 Lessons

The course consists of 4 weekly lessons: Contextual Targeting, Mastering Privacy Regulations, Programmatic Video and CTV, and Programmatic Deals.

Course Format

Each week's lesson includes a  downloadable coursebook, educational video on the topic, an engaging panel featuring leading industry experts, and a final mini quiz. 

Course Certification

Once you complete all lessons and pass the final exam, you'll be awarded a digital certification badge!
Digiday, a division of Digiday Media, takes a global view of the media and marketing industries and confronts the truths in technology’s disruption of these industries. Digiday connects with its audience across web, email, podcasts, a membership program and virtual and in-person events. Digiday publishes every day, across the world. We believe in quality over quantity, honesty over spin. Our work has been recognized by multiple industry awards and a loyal audience.
U of Digital provides education to the industry through a variety of different touchpoints: live workshops, e-learning, a weekly newsletter, and much more. U of Digital has educated over 15,000 industry professionals, and counting, and tapped into the expertise of over 150 industry veterans for their deep knowledge of the space. The most exciting part? We are only getting started… #LearningNeverEnds #KnowledgeIsPower
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Meet our experts

Jen Crown

Marketing Instructor
Steve Davis has been in the Marketing field for 30 years. He has a Bachelors and Masters Degree in Digital Marketing and has been teaching for over 20 years in San Francisco.

Steve Davis

Marketing Instructor
Steve Davis has been in the Marketing field for 30 years. He has a Bachelors and Masters Degree in Digital Marketing and has been teaching for over 20 years in San Francisco.

Beth Adams

Marketing Instructor
Steve Davis has been in the Marketing field for 30 years. He has a Bachelors and Masters Degree in Digital Marketing and has been teaching for over 20 years in San Francisco.

Beth Adams

Marketing Instructor
Steve Davis has been in the Marketing field for 30 years. He has a Bachelors and Masters Degree in Digital Marketing and has been teaching for over 20 years in San Francisco.

Beth Adams

Marketing Instructor
Steve Davis has been in the Marketing field for 30 years. He has a Bachelors and Masters Degree in Digital Marketing and has been teaching for over 20 years in San Francisco.

Beth Adams

Marketing Instructor
Steve Davis has been in the Marketing field for 30 years. He has a Bachelors and Masters Degree in Digital Marketing and has been teaching for over 20 years in San Francisco.

Beth Adams

Marketing Instructor
Steve Davis has been in the Marketing field for 30 years. He has a Bachelors and Masters Degree in Digital Marketing and has been teaching for over 20 years in San Francisco.

Brad Finn

Marketing Instructor
Steve Davis has been in the Marketing field for 30 years. He has a Bachelors and Masters Degree in Digital Marketing and has been teaching for over 20 years in San Francisco.