Digital Measurement Fundamentals

What makes an ad effective? How do you know if your advertising spend brought meaningful results and was worth it? We'll take a look at the common metrics used in digital advertising and the methodologies behind tracking and measuring success.

What's included?

5 Lessons

This course covers digital measurement.

33 minutes of content

At 6.5 minutes per lesson (on average), you can immerse yourself into the world of Digital Measurement. 

Digital Course Badge

Once you pass the final assessment, you'll be awarded a sharable U of Digital Badge! 

A Fully Immersive Experience

Learning shouldn't be a chore. We make it fun and keep it fresh with our multi-medium approach. Our courses feature a mix of videos, infographics, interactivity, and knowledge checks.