Digital Measurement Fundamentals

What makes an ad effective? How do you know if your advertising spend brought meaningful results and was worth it? We'll take a look at the common metrics used in digital advertising and the methodologies behind tracking and measuring success.

What's included?

4 Lessons

This course covers digital measurement.

32 minutes of content

At 7 minutes per lesson (on average), you can immerse yourself into the world of Digital Measurement. 

Digital Course Badge

Once you pass the final assessment, you'll be awarded a sharable U of Digital Badge! 

A Fully Immersive Experience

Learning shouldn't be a chore. We make it fun and keep it fresh with our multi-medium approach. Our courses feature a mix of videos, infographics, interactivity, and knowledge checks.