Marketing Channels and Ad Formats

In this course you will be introduced to a variety of ad formats. We will highlight the most common types of ads and discuss what role each one plays in an advertiser's strategy.

What's included?

7 Lessons

We will start by identifying the most common ad formats, and then do a deeper dive on banner, video, mobile, and native advertising. You will learn about the nuances of different formats and why advertising might choose one format over another.

45 minutes of content

At 6 minutes per lesson (on average), you will be able to identify different ad formats and understand their use cases.

Digital Course Badge

Once you pass the final assessment, you'll be awarded a sharable U of Digital Badge! 

A Fully Immersive Experience

Learning shouldn't be a chore. We make it fun and keep it fresh with our multi-medium approach. Our courses feature a mix of videos, infographics, interactivity, and knowledge checks.