What exactly is the concept of "identity" in digital advertising, and how is it used in various ad targeting solutions? We'll break down the difference between deterministic and probabilistic identity, and finish with a look at how the ecosystem is rapidly evolving and the various privacy and cookieless solutions that are emerging.
This covers identity fundamentals.
41 minutes of content
At 7 minutes per lesson (on average), you can immerse yourself into identity fundamentals.
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