Identity Fundamentals

What exactly is the concept of "identity" in digital advertising, and how is it used in various ad targeting solutions? We'll break down the difference between deterministic and probabilistic identity, and finish with a look at how the ecosystem is rapidly evolving and the various privacy and cookieless solutions that are emerging. 

What's included?

5 Lessons

This covers identity fundamentals.

38 minutes of content

At 7 minutes per lesson (on average), you can immerse yourself into identity fundamentals. 

Digital Course Badge

Once you pass the final assessment, you'll be awarded a sharable U of Digital Badge! 

A Fully Immersive Experience

Learning shouldn't be a chore. We make it fun and keep it fresh with our multi-medium approach. Our courses feature a mix of videos, infographics, interactivity, and knowledge checks.