How Digital Media is Bought and Sold
Get a feel for our lessons with our free course! We’ll explore the two key types of digital advertising transactions: direct and programmatic buying and selling. We will look at the pros and cons of both methods and highlight why programmatic buying evolved to create efficiencies in the marketplace.
We will start with a brief history of direct ad sales and programmatic, and then take a closer look at each transaction type. You will learn why direct selling still has utility in today's marketplace, and then take a closer look at how technology has allowed programmatic transactions to automate the buying and selling process.
22 minutes of content
At 7 minutes per lesson (on average), you will gain a general understanding of digital advertising transaction types.
Digital Course Badge
Once you pass the final assessment, you'll be awarded a sharable U of Digital Badge!
A Fully Immersive Experience
Learning shouldn't be a chore. We make it fun and keep it fresh with our multi-medium approach. Our courses feature a mix of videos, infographics, interactivity, and knowledge checks.
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U of Digital Certification
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Bundle this course with 11 others with our Digital Advertising Fundamentals certification course.