How Digital Media is Bought and Sold
Get a feel for our lessons with our free course! We’ll explore the two key types of digital advertising transactions: direct and programmatic buying and selling. We will look at the pros and cons of both methods and highlight why programmatic buying evolved to create efficiencies in the marketplace.
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What's included?
4 Lessons
We will start with a brief history of direct ad sales and programmatic, and then take a closer look at each transaction type. You will learn why direct selling still has utility in today's marketplace, and then take a closer look at how technology has allowed programmatic transactions to automate the buying and selling process.
26 minutes of content
At 6.5 minutes per lesson (on average), you will gain a general understanding of digital advertising transaction types.
Digital Course Badge
Once you pass the final assessment, you'll be awarded a sharable U of Digital Badge!
A Fully Immersive Experience
