Buying Programmatically

In this course, we highlight different auction models and discuss ways in which buyers can optimize their ad campaigns by using a Demand Side Platform (DSP). We'll compare the features of an open exchange with other programmatic deal types and take a look at which groups can come together to make a programmatic deal.

What's included?

3 Lessons

We will start with a brief history of auctions and then take a closer look at first-price versus second-price auctions. You will learn about the different levers advertisers can pull to impact campaign performance and the different types of deals that can be done in a programmatic marketplace.

30 minutes of content

At 10 minutes per lesson (on average), you will gain a general understanding of how advertisers buy programmatically.

Digital Course Badge

Once you pass the final assessment, you'll be awarded a sharable U of Digital Badge! 

A Fully Immersive Experience

Learning shouldn't be a chore. We make it fun and keep it fresh with our multi-medium approach. Our courses feature a mix of videos, infographics, interactivity, and knowledge checks.