Ad Technologies Fundamentals

Dive into the world of ad tech. We'll cover all of the major players in the ecosystem, from ad servers to SSPs to DSPs. Then we tie it all together with a look at the life of an ad impression from start to finish.

What's included?

5 Lessons

We'll start with an overall view of the ad tech landscape, and then take an in-depth look at the major technologies that make it all possible. Learn the nuts and bolts of how an impression gets served.

32 minutes of content

At 7 minutes per lesson (on average), you can immerse yourself into the world of ad technologies. 

Digital Course Badge

Once you pass the final assessment, you'll be awarded a sharable U of Digital Badge! 

A Fully Immersive Experience

Learning shouldn't be a chore. We make it fun and keep it fresh with our multi-medium approach. Our courses feature a mix of videos, infographics, interactivity, and knowledge checks.